The main trends traveling Gen Z this winter

Travelers are removing winter cold and embracing new adventures. Whether they are fleeing a winter escape, or using cozy internal days to plan future trips, the desire to explore is stronger than ever. January has appeared as the peak month for seeking stays at Airbnb, except for summer noise months.¹ With countless destinations to choose, we have addressed the most talked about generation, Gen Z, to see where and how they are traveling this winter.²

75%

of Gen Z use the app to plan their travels

60%

General Z search for faster trips that last 2-6 days

Gen Z winter trip trends on Airbnb

With their budget -conscious mentality, fast -paced lifestyle, and constant access to technology, Gen Z travelers are driven by the desire to discover precious hidden stones and prioritize well -being. From the main destinations to the experiences they want, we have used the trends that shape their winter journey:

Gen Z is the most likely generation to look for “nature” experiences in Airbnb than any other generation, giving preference to natural well -being activities such as riding and washing in the woods to break and replenish.³
Developing Brazilian beach cities like Praia Grande and Porto Seguro are growing this winter for Gen Z travelers, showing their desire to absorb the sun, discover new locations and come to cultural events authentic, vivid like carnivals.⁴
Over 75% of Gen Z passengers have addressed the AirbnB travel planning app, which is no surprise to a generation that has grown up in technology.⁵
More than 60% of Gen Z travelers are looking for travels that last 2 to 6 nights, likely influenced by work commitments, financial considerations or a preference for rapid removals.

Trend destinations top the list of Gen Z Winter Travel

From the pristine beaches to the well -being shelters, these trend destinations are determined by an increase in research by Gen Z travelers for traveling this winter season compared to last year.

An outer view of a modern villa with a pool surrounded by wooden armchairs, lush green grass and palm trees. The villa has a tile roof, large windows and a spanish courtyard with a hanging bed. The interior is visible through open doors, displaying a cozy living and dining space.

This coastal tourist city, located in the south of Bahia, Brazil, is immersed in history, culture and natural beauty. Visitors can explore the charming historical center, known as Cidade histórica, or enjoy Ecological riding in trancosoA former fishermen known for his wide gold beaches who offer a perfect escape for tranquility. With so much to experience, this destination offers a varied range of wellness activities for every traveler.

A cozy and modern living space with a compact kitchen with wooden closets and a counter, fitted with a black toast, a coffee machine, a sink and a gas stove. On one side, there is a gray sofa in front of a small dining area with a wooden chair and a TV. A unique chair with shaking macrame blue depends on the ceiling, giving the room a playful touch. The walls are decorated with light colored curtains and decorative elements such as watches and decorative walls on the wall add aesthetics.

Located on the southern coast of São Paulo, this developing beach destination is a relaxing center for visitors and locals seeking to recharge. From meditation on the ocean to the vibrant excursions, including this boat adventure Where guests can be plunged and sink, this Brazilian summer paradise is the perfect winter escape.

A modern kitchen with a clean and minimalist design. The kitchen has white closets, a large island with a marble counter and an inox stove. Above the stove, there is a graceful hood and a shelf display various decorative items and essential kitchen things. A bowl of colorful fruit sits on the island. The space is well illuminated with the lighting of the track and the natural light coming from a window, and there are hanging plants that add a touch of greenery. A door leads you out.

For travelers looking for a piece of summer, Sydney, Australia offers exactly what – where surprising landscapes meet unique well -being experiences. To escape the noisy city, the iconic BONDI beach offers ideal white sandy waves and a plethora of healthy restaurants and cafes to enjoy. Beyond the beach, adventure awaits in the blue mountains, including this experience with amazing views including waterfall in the Jamison Valley and TThree rock formations Sister.

A balcony overlooking a pool and water. The balcony contains two woven chairs and a small table. Inside, a cozy living room with a blue sofa, a green Ottoman and a TV can be seen through sliding glass doors. The sky is partly cloudy.

General Zers, eager to liberate their inner child, will find the perfect playground in the largest area of Orlando, known as the home of some of the best entertainment parks in the US. In addition to exciting trips and entertainment, the central Florida boasts of pristine golf fields, beautiful lakes and a wide variety of outdoor activities to enjoy sunlight and enjoy yourself with care for yourself, including this Winter Paddle Paddle Board Adventure.

A modern living room with a gray section sofa open with decorative pillows, a glass coffee table and a flat -mounted flat screen TV. Large windows offer a stunning ocean view, with bright blue water and a clean sky. A small vase plant is on the table and a red circle adds a color to the floor. A concrete pillar is visible between the sofa and the windows, increasing contemporary space aesthetics.

This Mediterranean port on the east coast of Spain is the home of beautiful historical architecture among its quiet natural environments. Located at the top of Mount Benacantil, the well -known Santa Barbara castle was designed as one of the largest medieval castles in Spain, offering visitors 360º of the city. In addition to architectural wonders, travelers can reveal the city’s natural wonders, including Cave canelobreA natural soothing environment that promotes relaxation.

A cozy living room with a high, brick -arched ceiling, with warm lighting. The space includes a green section sofa with a white pillow, a beige sofa decorated with a green pillow and two green armchairs. A round coffee table sits in the center, with a vase of flowers on it. There is a TV on a light gray media keyboard, accompanied by a decorative lamp and a green vase. A book rack is visible in the background with plants and decorative items.

The live cultural scene of Munich serves as a dynamic center for young travelers, with museums, galleries and numerous theaters to enjoy, as well as living lives of the night that lies beyond Octoberfest. Visitors can be plunged into local food culture with a Apple strudel cooking classor venture in the nearby Alps and parks, which offer abundant opportunities for outdoor well -being activities, including walking, skiing and snowboarding.

A modern bedroom with two beds well arranged with gray and white bed. The room has a warm environment with closed lighting along the ceiling. On the wall, there are three works of abstract art. On the wall opposite the beds is mounted a flat -screen TV and a wooden closet door is seen. A coat rack with a wooden pendant is mounted near the closet and has a small white drawer near one of the beds.

Japan continues to grow as a trend destination for 2025 with the help of Gen Z, whose research for Osaka, Japan are more than doubled for the winter season.⁶ Known for the food worthy of social media on the streets, the colorful art on the streets and the lively life of the night, the travelers can cease to hustle and hustle and Explore rural osaka hidden by bikeas well as connecting with nature in its intact gardens and parks.

A modern bedroom with a large bed with decorative pillows and a light colored blanket. The walls are painted dark gray, adorned with colorful art prints. A small round black table with a woven bed and a vase plant sits next to a plush chair. On the right, a cozy wood holds another small plant. The room has large glass doors leading to a balcony.

Located in Southeast Uruguay, this developing coastal city is a city to be seen, with high popularity for Gen Z travelers this winter.⁷ Its hot climate and beautiful beaches, like Playa Brava and Playa Mansa, are perfect for sun baths, swimming, yoga on the beach and surfing. In addition to his beaches, Punta Del Este visitors can enjoy cuisine and a lively night life.

A smooth outdoor courtyard with a pool surrounded by lush greenery and palm trees. In the foreground, two black knitting armchairs are located on a wooden deck, overlooking the pool and the living landscape beyond under a clean blue sky.

Located near popular holiday destinations in Kankun and Tulum, the city of Playa del Carmen offers more passengers than white sand beaches and turquoise waters. Her famous Quinta Avenida (fifth avenue) is filled with shops, restaurants and local cafes to enjoy. For Gen Z travelers seeking to dive into nature, its ecoparcas and jungles nearby offer a quiet escape, with unique experiences such as Experience in Jungle Hatha Yoga with Soundbath.

A modern living space with a stylish brown leather sofa decorated with colorful pillows in blue and yellow shades. The kitchen area, visible in the background, boasts blue closet, geometric pendant light and a pattern spray. A small dining table with gold grass benches is placed on the kitchen counter and a glass partition separates the living area from the hallway. The room is well illuminated with natural flowing light, creating a warm and attractive atmosphere.

Bangkok, Thailand is a warm winter -friendly winter escape that promises travelers to the voice authentic cultural experience. Visitors can explore rich historical temples and shrines, learn local welfare traditions from experts in seminars such as Authentic Thai Massage Workshop at Thai Hand Massage SchoolAnd enjoy the diverse scene of city food.

All the lists included in this article are intended to inspire and illustrate. Airbnb does not approve or promote these listings or any other accommodation or experience on the platform.

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Gen Z winter trip trends on Airbnb

Trend destinations top the list of Gen Z Winter Travel

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