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One of Europe’s most affordable holiday spots is pricier this year … but a Spanish island is now cheaper


Bulgaria holiday packages have seen a huge price increase compared to last year – despite it often being one of the cheapest European destinations.

A recent study to which? Analyzed 8,000 packages celebrate fish Europewith an August departure for a seven-night trip with return flights when traveling with Jet2 or You.

Busy beach in Sunny Beach, Bulgaria with hotels in the background.

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Bulgaria holiday packages have grown the most compared to last yearCredit: Stewart Williams
Aerial view of San Antonio Bay, Ibiza, Spain.

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The Ibiza holidays were one of the few to drop in price compared to August 2024Credit: Alamy

Comparing fares for an August 2024 holiday with an August 2025 – both times looking to travel in January in the same year – deals for Bulgaria saw the biggest price increase.

The average holiday in the Eastern European country rose from £1,038 to £1,157 per person – an increase of 11.5%.

This means that a couple would need to find an average of £238 to pay for their holiday, on average.

Other holiday destinations rose even higher inflation installments, inclusive Italy – 7.4 per cent, up £1,249 from £1,163 – with areas such as Lake Garda and Sorrento some of the steepest increases.

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Portugal (up 6.8 per cent from £1,267 to £1,353) and Cyprus (up 6.4 per cent from £1,241 to £1,321) also grew over inflation

Factors that led to high costs for celebrate In 2025 it also includes an increase in aviation fuel costs, reduced airways and energy Costs at hotels.

But there are some good ones newsas Spanish Island holiday deals have dropped in price compared to last summer.

For example, Ibiza Holidays fell by 6.4 per cent to an average of £1,187, down from £1,187 (a difference of £162).

Costa Dorada prices fell by 2.9 percent and Tenerife holidays fell by two percent.

Rory Boland, Editor Who? Travel, said: “While inflation has started to ease over the past year, our latest research has shown holiday prices trending up.

The Sun’s travel editor Lisa Minot, for the cheapest holiday destinations

“(This is due to) a combination of increased demand alongside growth energy and fuel costs, contributing to higher prices for tourists. “

He advised the best way to get the cheapest deal to book as early as possible, as well as to opt for the last week of summer Holidays, which is often the cheapest.

Despite this, Bulgaria, across Turkey and Morocco They are still some of the best value holiday destinations, according to?

Internal region a Turkey was the most affordable with seven night holidays costing around £859 over the summer holidays.

Full list of holiday package price differences by country

1. Bulgaria – £1,038 to £1,157 (11.5%)

2. Italy – £1,163 to £1,249 (7.4%)

3. Portugal – £1,267 to £1,353 (6.8%)

4. Cyprus – £1,241 to £1,321 (6.4%)

5. Turkey – £1,239 to £1,296 (4.6%)

6. Croatia – £1,381 to £1,419 (2.8%)

7. Spain (mainland) – £1,077 to £1,106 (2.7%)

8. Greece – £1,202 to £1,231 (2.5%)

9. Canary Islands – £1,187 to £1,213 (2.2%)

10. Balearic Islands – £1,181 to £1,174 (-0.6%)

And in second place was the coastal city of Agadir in Morocco Where a week’s break cost an average of £889.

Naomi Leach, Deputy Editor of Which? Travel, said: “Holidays when the kids are out of school can be painfully expensive, but our latest price analysis shows there’s a variety of destinations still available to book at a good price for an August getaway.”

The Canary Islands have some of the cheapest holiday deals if you want an all-inclusive package.

Do you still want to go to Bulgaria? While most people head to Sunny Beach, The town of Bankso has been named a trending destination for 2025.

Presenting in lonely planet 10 best cities to visit as part of it Best in Travel 2025the destination is more associated with skiers than beachgoers.

And a Bulgarian local revealed his favorite places which are away from the crowds.

Aerial view of Burgas, Bulgaria showing the coast, sea and city.

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While prices have risen, Bulgaria is still one of the best value holiday destinationsCredit: Getty



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