Copeability, flexibility and local personalized experiences are the main factors that run leisure trips to 2025, according to the new report

The latest Travelboom Hotel Marketing findings offer knowledge of how hospitality and tourism industries can achieve and engage customers in today’s landscape of travel change.

Myrtle Beach, sc, 27 January 2025 / Prnewswire/ – – Travelboom hotel marketingA major provider of the innovative digital solutions for the hospitality industry today published new research to offer companies in the hospitality and tourism sector a deep look at today’s landscape of leisure trips.

Her 2025 Free Travel Study It offers applicable knowledge of how these industries can achieve and engage better with leisure travelers today.

One dominant topic that emerged was that today’s leisure travelers are more likely to pay for these types of experiences if companies give priority to affordability, flexibility and personalization.

At the beginning of this month, the US travel association published a REPORT which predicted that internal trips to leisure would increase by 3.9%, overcoming 1 trillion dollars in 2025. The same report predicted that this category would hit 1.46 trillion dollars By 2028.

“Traveling leisure is one of the most satisfying experiences of life and, despite the economy, consumers have told us that they really want to follow and appreciate these kinds of adventures,” he said. Pete DemaioCOO, Marketing Hotel TravelBoom. “As an industry, we need to make sure we are doing our part to give consumers what they want and that was the impetus because we initially ordered this search.”

Below is a summary of the main findings of the report and action measures:

• Prioritize value and flexibility. Increasing travel costs has led to increased demand for budget options, with landing, packaged packages and flexible reservation policies that are among the main requirements. 28% of respondents said they were actively seeking more affordable housing. 72% quoted generous cancellation policies as critical for reducing the uncertainty of reservations.
• Use personalization for higher conversions. 56% of respondents said they preferred more personalized travel options.
• Embrace local culture and well -being. 43%showed interest in welfare breaks and priority activities such as SPA treatments (83%), meditation (57%) and fitness classes (42%). Respondents also devoted high value to engagement with local businesses and cultural experiences – 46.2% actively seeking them during travel.
• Technology is an important travel benefit. 74% cited high -speed internet availability as one of their best benefits of free time travel work.
• Maximize the impact of social media and impact. Social media, especially YouTube (24%) and Facebook (18%), play a major role in informing and running decisions on leisure trips. Internet ratings are another influential channel, with 70.6% of respondents who do not want to reserve without first consulting the comments.
• Balance durability and costs. 67% of respondents estimate ecological practices. 28% said they were willing to pay more for them. This finding underlines the potential opportunity to position green initiatives as cost -friendly, adding more value to guest experience.
• Use loyalty programs to promote direct reservations. More than 60% of passengers prefer hotels with immediate loyalty rewards and this strategy can help accelerate direct reservations.

Travelboom surveyed 500 respondents nationwide, who have had at least one holiday trip in the last 12 months. The survey was conducted in December 2024.

For more information or to download the full report, click Here.

About TravelBoom
Tired of generic marketing in autopilot? Travelboom empowers hoteliers with personalized, data -supported strategies designed to maximize direct reservations. Our dedicated account teams become an extension of your team, providing faster skills and decisions to benefit from market trends. We are focused on reducing OTA addiction, promoting direct relationships with customers with higher profit. As experts in your category, we use advanced analytics to optimize your digital marketing costs for maximum performance and increasing direct reservations. Travelboom partnership and unlock independent growth, driven by expert knowledge and transparent reporting. Visit TravelBoommarketing.com to learn more.

Media contact: Kristi Raines, (Protected E-mail)

Travelboom source